Silicon Valley Sales Mastery Fundamentals

The Fundamentals course is a live session course, over 5 weeks that will give you the fundamentals that help the best in Silicon Valley crush their targets:

  • Customer Centric Methodology
  • Best Practices in Email
  • In/Outbound Processes
  • LinkedIn

The Concept

The leaning journey includes four live-training sessions (1,5-2 hours each) with live video feed straight from the center of tech; Silicon Valley hosted by renowned Sales Experts Jacco VanderKooij and Dan Smith. The live video feed is extremely efficient and students from different countries within Europe will be able to attend. Lessons learned will be reinforced with an online learning journey and a hardcopy Playbook so students can continue the learning between sessions.

“The Expert Trainers of Winning By Design work with sales teams on a day-to-day basis and are able to share their stories and knowledge in an engaging, fresh way. The remote live sessions with the Experts logging in from San Francisco and us attending in Amsterdam worked remarkably efficient.”


Erwin van der Vlist
Founder Speakap

For You?


If you are an Inside Sales Rep, account Executive or Sales Manager and need to close deals in a 30-90 day cycle, you need to sign up for this Program.

Why Us?

We gather insights from working with cutting edge startups and corporates in Silicon Valley and apply it for all our clients. As a result we have developed a customer centric process for sales organizations.

Trusted?

We’ve helped over 100+ Silicon Valley companies and top European companies like Xpenditure, Showpad, DoubleDutch, AgileOne, BrightTalk, Chartboost, Fliptop, Infer, Liftoff, Outreach, TapInfluence, Totango, Yesware and many more.

You Will Receive

Live Sessions

Fueled from the center of tech- Silicon Valley – you will join live, hands on,

high impact sessions hosted by renowned Sales Experts Jacco VanderKooij and Dan Smith.

Online Learning Journey

All steps within the journey are supported by our online platform; available on mobile and pc. Keep track of the program and your personal progress!

Hardcopy Playbook

Although we love everything digital we learned true learning needs a hardcopy Playbook. You will receive a copy of our Sales Mastership Playbook.

Blueprints eBook

This book is considered a must for every SaaS B2B Professional. As a student you will reveive the eBook.

The Program

You are welcome to attend our class in October.

Session 1

October 25

INTRODUCTION TO THE MODERN CUSTOMER

Subjects: Why Customer Centric is key, Sales in Stages, Personas
Sales Architect Jacco VanderKooij live from San Francisco

Session 2

November 1

HOW TO DIAGNOSE PROBLEMS AND BUILD VALUE

Subjects: Diagnosing the client, Target Account Process, Ring / Ring
Sales Expert Dan Smith live from San Francisco

Session 3

November 8

HOW TO DEMO AND ORCHESTRATE

Subjects: Critical Event / Impact, Prescribe, Objection handling
Sales Expert Dan Smith live from San Francisco

Session 4

November 15

HOW IT ALL COMES TOGETHER

Subjects: Close, Negotiate, Propose, Create a proposal, Putting it all together
Sales Expert Dan Smith live from San Francisco

Your Team

JACCO VAN DER KOOIJ

FOUNDER, MANAGING PARTNER

Author Blueprints of a Sales SaaS Organization: I am the youngest of eight, raised in a small farmers’ village in the Netherlands. I competed in chess, boxing, sailing and represented Netherlands at 2 world championships in triathlon.

ROELOF HENGST

DIRECTOR EUROPE

Brings Silicon Valley sales approach to Europe. Co-founder Prezzip, design platform for Prezi. Nice to know: I used to travel the globe with my professional kiteboarding team to create the renowned television series ‘The Kite Quest’

DAN SMITH

PARTNER

Sales development and email outreach specialist. Former head of sales at Ringadoc and account executive at ToutApp. Nice to know: My sales career started working in the Emergency Room at UCLA after founding a non-profit in Tanzania.

RENSKE VAN DER HEIDE

OPERATIONAL MANAGER EUROPE

I make sure all things come together in Europe. Nice to know: my career’s greatest adventures include running a modelling agency and presentation design platform Prezzip.

CONTACT

Any questions please contact:
Director Winning By Design Europe
Roelof Hengst
0031 (0)6 5231 7800
roelof@winningbydesign.com